Schedule of Events

Schedule Subject to Change.

THURSDAY

SEPTEMBER 14

TIME EVENT/DESCRIPTION VENUE
3:00 pm Hotel Room Check-In
3:00 pm to 6:00 pm Conference Registration Desk Open Lobby
4:00 pm to 5:00 pm Western Region Executive Board Meeting: Western Region Executive Board Officers, Governors & Lt. Governors Only. Boardroom
6:00 pm to 8:00 pm Welcome Reception: Meet & Greet with fellow conference attendees and enjoy light appetizers and a cash bar. Atrium Restaurant

FRIDAY

SEPTEMBER 15

TIME EVENT/DESCRIPTION VENUE
8:00 am to 9:00 am Registration and Breakfast Superior Lobby
9:00 am to 10:30 am Opening Session: Welcome, Opening Remarks, Joanne Schecter, Executive Vice President, American Advertising Federation.  

Keynote speaker: William Yu, recent Mosaic Award winner, will share insights on the social campaign, #StarringJohnCho and how diversity can build business.

Superior A & B
10:45 am to 12:00 pm “Best Club Idea Competition – Idea Sharing”:
This is your Club’s chance to shine! Come and share a success you have had as a Club in the last year. “Best Ideas” can cover a range of topics including successful programs and events you have hosted, membership drives that have worked to bring interest to your Club and new members, planning and board strategies that have made you more effective as a team. The audience will vote and the Club voted with the “Best Idea” wins a valuable prize. The top five vote getters will also have an opportunity to participate in a round table discussion with attendees to share more about their successful ideas.
Superior A & B
12:00 pm to 12:15 pm Break
12:15 pm to 1:30 pm Luncheon with Keynote Speaker: Colleen McGee, Group Brand Director from Venables, Bell & Partners. Authentic Brands, with examples from the REI Opt Outside campaign. Golden Cliff
1:30 pm to 1:45 pm Break
1:45 pm to 2:45 pm Professional Development breakout:  Join Ryan Brijs as he shares with us the brand transformation of the Sacramento Kings. Superior A & B
1:45 pm to 2:45 pm Club Management Session: We will host club management sessions based on the new training presentations from AAF headquarters in Washington DC. This session will focus on the Future Leaders of AAF. Cirque
2:45 pm to 3:00 pm Break
 3:00 pm to 4:00 pm General Session. Return On Ideas, how to prove the value of creativity. Join Adam Morgan, Senior Creative Director at Adobe as he uses science to answer the question, “Do creative ideas work better.” Superior A & B
 4:00 pm to 5:00 pm American Advertising Awards deep dive. As you prepare for the American Advertising Awards, get the latest updates on category, rules and software changes while learning techniques on making your competition and gala more profitable. Superior A & B
 5:00 pm Evening Activities – We recommend taking the Tram up to the top of the mountain for dinner and the amazing views. Make sure to plan the appropriate clothing. A light jacket and sturdy shoes are recommended.

For a list of activities at Snowbird, visit their website.

 Evening Select from a dozen restaurant options in and around Snowbird. See a list of nearby restaurants here.

SATURDAY

SEPTEMBER 16

TIME EVENT/DESCRIPTION VENUE
8:00 am to 9:00 am Breakfast Superior Lobby
8:00 am to 10:30 am Information/Conference Registration Desk Open Lobby
9:00 am to 10:00 am District meetings Superior A & B, Cirque, Red Pine, Little Pine
10:00 am to 10:15 am Break
10:15 am to 11:15 am Club Management Sessions (2)We will host club management sessions based on the new training presentations from AAF headquarters in Washington DC. These two sessions will focus on the history of AAF and benefits of membership.  Superior A & B
11:15 am to 11:30 am Break
11:30 am to 1:00 pm Luncheon with Keynote Speaker: Ryan Berman, founder of Courageous and i.d.e.a, has devoted the last 2 years interviewing many of the most courageous people on the planet including Astronauts, Navy Seals, CEO’s, Presidents, a Master  Chef winner, a CNN anchor, a NY Fire fighter and an ER Chief. He shares how your brand can get a ‘Return on Courage’. Learn how courage can be your ultimate competitive advantage and help turn your company or client into a Courage Brand®.  Superior A & B
1:00 pm to 1:15 pm Break
1:15 pm to 3:00 pm Professional Development Session: Join Quantcast as they share the vision of Real-Time Academy. This is a hands-on lab where you will get step-by-step learning. Superior A & B
1:15 pm to 2:30 pm Club Management Session: We will host club management sessions based on the new training presentations from AAF headquarters in Washington DC. This session will focus on the Club of the Future. Cirque
2:45 pm to 3:00 pm Break
3:00 pm to 4:30 pm AAF Western Business Meeting and closing general session.  Superior A & B
4:30 pm Octoberfest, networking, and activities